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1. Controller and contacts

Commercial data is processed for The Drum Essentials, administratively hosted by Productions Associées ASBL, Rue Coenraets 72, 1060 Saint-Gilles, Belgique, CBE 0896.755.397.

For a data request, use the contact form and state “Privacy”, or email contact@thedrumessentials.be. Administrative questions relating to Smart may be sent to bruxelles@smart.coop.

2. Data processed

We process data required for requests, the free course and orders: first and last name, email address, language, request and verification dates, communication preferences, authenticated account, payment reference, product, date, amount, taxes, refund, billing country or region, contractual consents, downloads and support exchanges. When an invoice is requested, we also process the full name or legal business name, full billing address and, if provided, VAT number. Stripe processes card data directly; this site does not store it.

3. Purposes and legal bases

  • Provide the requested Pack 0 and verify the delivery address: pre-contractual steps taken at your request and legitimate interests in securing access.
  • Send tips, news and offers: only with your explicit and optional consent. The free course remains available if you refuse or withdraw consent.
  • Fulfil the order and secure and deliver access: performance of the contract.
  • Maintain supporting documents, the revenue ledger and administrative reports: legal and accounting obligations.
  • Prevent fraud, secure the service and defend legal rights: legitimate interests, subject to individuals’ rights.
  • Measure audience with Google Analytics: consent, withdrawable at any time.

4. Recipients and providers

Data is accessible only to authorised project staff and required providers: Stripe for payment and tax, Clerk for authentication, Resend for email, Neon for the private database, Vercel for hosting and private storage, Google for consented analytics, and Smart for administrative and accounting processing. These providers may process data outside the European Economic Area under their applicable transfer mechanisms and safeguards.

5. Retention

Sales evidence, invoice requests, revenue ledgers and accounting data are retained for the applicable statutory period, which may reach ten years. Account and access data is retained while the program and related rights are provided. Pack 0 contact details are retained while access must be provided; communications stop immediately after unsubscribe. Inactive contacts are reviewed regularly and deleted or anonymised when no longer needed, subject to legal obligations or the defence of legal rights.

6. Cookies and analytics

Essential storage remembers language, cookie choice and items required for security and authentication. Google Analytics 4 loads only after consent. It measures visits, sources, devices, pages, product interactions, checkout starts, purchases and downloads without receiving names, emails, card details or Clerk account identifiers. Advertising features remain disabled. Consent can be withdrawn using the Cookie settings button in the footer.

7. Your rights

Subject to GDPR conditions, you may request access, correction, deletion, restriction or portability, object to certain processing and withdraw consent without retroactive effect. Proof of identity may be requested where necessary to secure the request.

Every communication contains an immediate unsubscribe link. For any other request, email contact@thedrumessentials.be or use the contact form.

You may also lodge a complaint with the Belgian Data Protection Authority.